Being a first-time homebuyer can be stressful. First Foundation began as a less stressful way to help homebuyers find the best mortgage. Prior to starting the company in 2002, Gordon McCallum had never heard of a mortgage broker. After asking a friend what he would do if he had the opportunity to start a business, Gordon took his friend's advice and began researching mortgage brokerage.
“About two weeks later, I was convinced,” says Gordon, an Alberta School of Business alumnus. “I thought that this was something that consumers needed and I thought it was something that I would use if I were a first-time homebuyer and I was starting to think about shopping for a mortgage.”