Shopping for the perfect outfit can be discouraging at times, particularly for those who tend to view themselves in a harsher light than even the unforgiving fluorescents you find in most change rooms. But that is exactly the opposite of how the staff at JQ Clothing Ltd. want their customers to feel. Owner Corina Peterson has always wanted to create a non-judgmental shopping environment that didn’t discriminate against anyone.
“We try to really promote positive body image,” Corina says. “Whether you’re extra small or six XL, a female or a male, transgender or transsexual, or gay, or a drag queen or whatever it is, we just want you to put something on and feel really good about yourself.”