From it's humble beginnings, Goo Goo has grown into a place where Glasses can trundle, unfettered by the vicious bonds of humanity, in a field of joy. Our newest line DITA has arrived! We are very excited about this vintage-inspired, LA designed line. These new frames hold lots of larger lens sizes, and feature gold-plated hinges and accents. Stop by and check them out! William opened Goo Goo Goggles with the intention of creating an empire of one store. We carry many independent lines from France and Belgium and Japan and England and Canada...Yes it's true! Most of them are independant companies that ping pong to the big cities and then only have a few stores that sell their stuff... Sweet, creative styles that seem like they would be loud but end up stepping back and presenting the face in a way that doesn't try too hard...or say too little...and keeps its fit cuz it's made nice!