Sonic Boom Music

Jeffrey Barber opened Sonic Boom in 2001. “I never found an area that I care for that much,” Jeff admits, “outside of university I started working at a record store and it went from there. After working in a store for about 10 years, I thought I could do it on my own and I started to save up to do that.”

As Jeff's dream to open his own music store became a reality, CD sales began to decline. Luckily, something unexpected happened; the resurgence of vinyl records compensated for the decline and helped Sonic Boom continue to thrive.

“It’s quite different than downloading an mp3 because it’s a ritual in itself," Jeff explains. “I think that’s part of the allure of why (vinyl) came back. It’s intimidating to a lot of people — to young people — so we’re educating them along the way and watching it grow.”