Jelly Modern Doughnuts Inc
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Par Bob Keelaghan

Gourmet doughnuts made with care

A couple gazes at the doughnuts behind the plexiglass counter of Jelly Modern Doughnuts. Obviously, they are repeat customers, as they discuss what they should order and the fact they've sampled the Callebaut chocolate and the popular maple bacon on prior visits. Behind the front counter, the shop's mission statement is proudly displayed on the wall. It is a commitment to making doughnuts, cinnamon buns and sandwiches with fresh, locally produced, organic ingredients.

While it features modern café decor and the word “modern” is part of its name, Jelly Modern Doughnuts has found its success in an old fashioned concept. The dessert spot's staff make gourmet, hand-crafted doughnuts daily, using mostly organic ingredients. Really, it’s more like a neighbourhood bakery and that's what sisters/owners Rosanne and Rita Tripathy intended when they opened it in 2011.

“We buy from our own sources,” says head baker Richard Ferolin. “Making our doughnuts is an intricate process, and it requires passion first and foremost.” Displayed under plexiglass, it's his fresh-baked confectionary art that the customers gawk at.

Everything is made from scratch, from doughnut batter to the jam on the seasonal fruit doughnut, the custard in the crème brûlée Bismarck and the creamy swirls atop the peanut butter cup doughnut. Even the marshmallow crowning the s’more and the whoopie pie doughnuts is made in the kitchen.

“My fellow baker and I have this inside joke between us,” says Richard as he chuckles about the kitchen’s quality control and the care they take with these handcrafted treats. “If the doughnut is not looking good, we ask each other, ‘Is there something wrong in your heart?’”

There are a dozen mainstay flavours, but Jelly Modern also features a flavour of the month as well as the chef’s weekly creation served only on weekends. They also make gluten-free and vegan doughnuts, though the latter is by special order only.

Making our doughnuts is an intricate process and it requires passion first and foremost. - Richard Farolin, head baker
Jelly Modern Doughnuts makes fresh, gourmet, handmade doughnuts.
Jelly Modern Doughnut's tremendously popular maple bacon doughnuts are as good as they look.

Doughnut sandwiches are real

The menu features more than artisanal doughnuts. Jelly Modern Doughnuts also serves espresso, cappuccino and loose-leaf teas as well as drip coffee, that doughnut-shop staple. Organic yogurt and granola is also available. The shop also makes… wait for it… doughnut sandwiches.

As she sits beneath the shop's decorative paper lanterns, manager Anush Ganye explains. “It’s not as crazy as it sounds,” she smiles. “The buns are made from the same yeast dough, but it is not sweet. You can choose fillings of beef, ham, egg salad, chicken salad or peanut butter and jelly.” Attesting to the quality of its doughnuts and doughnut sandwiches, the shop's wall of fame features endorsements from Oprah Winfrey, William Shatner and Naheed Nenshi.

Jelly Modern Doughnuts created beautiful delicious doughnuts by hand with handmade decorations and custom fillings

Custom doughnut catering and birthday parties

Since Jelly Modern Doughnuts is in the business of making everything freshly and by hand, it can design custom orders when it caters corporate functions or hosts children’s birthday parties.

“Customers can choose the fillings. Everything is handmade, even the small decorations,” says Anush. She cites how WestJet once had the shop make Boston cream doughnuts decorated with the airline's logo. Parents, she says, can choose the type of cake and food menu for their child’s birthday party.

As Anush points to the meeting room where the birthday parties and team-building corporate events are held, the couple at the front counter finally decide what to order:  peanut butter and honey, the doughnut of the month. Looking pleased with their decision, they're already discussing the doughnut possibilities they'll find on their next visit.

Jelly Modern Doughnuts makes fresh, gourmet, handmade doughnuts.
Find all the artisan doughnuts, cinnamon buns, sandwiches and coffee you can handle at Jelly Modern's Eighth Street and 14th Avenue Southwest location.
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