Showhome Furniture
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Par Karen Durrie

Beautifying Hearth and Home

Shaina Sala’s family has spent decades creating and decorating Calgary homes. Her grandfather built homes in Midnapore, and her mother is an interior designer, so starting a business related to beautifying hearth and home was a natural choice. Sala and her husband Alexander own Showhome Furniture, an expansive store in Deerfoot Mall that carries unique imported furniture and home accessories. Passionate bargain hunters and lovers of vintage finds, they began selling furniture at community sales in 2005. The success of those sales led them to seek a permanent storefront in 2013, and since then, the business has exploded mostly thanks to word of mouth, Sala says. “We hardly do any advertising. We think if people like us, they’ll tell their friends. We rely on that, and having good customer service.”

We think if people like us, they’ll tell their friends. We rely on that, and having good customer service. - Shaina Sala, co-owner
Imported furniture, vintage furniture, reclaimed furniture, bedroom furniture, living room furniture, dining room furniture, shelving, desks, home decor
Reclaimed and repurposed vintage furniture is imported from around the world.

International Appeal

The Salas — parents to six children, all home-schooled — are seasoned globetrotters sourcing their stock from around the world. Specializing in unique reclaimed and vintage solid wood furniture, Showhome Furniture’s selection is ever-changing, with new shipments arriving regularly. The city’s homebuilding industry has taken notice of the company. Homes by Avi is among the bigger buyers placing Showhome Furniture in, well, showhomes. Sala says she realizes many consumers have a misconception about the company’s name. She’s heard the rumour that the store sells secondhand furniture once displayed in showhomes. Quite the contrary, she says. “It’s all new. Our slogan is ‘We want to make every home look like a showhome.’”

Imported furniture, vintage furniture, reclaimed furniture, bedroom furniture, living room furniture, dining room furniture, shelving, desks, home decor
Browse through unique furniture and accessory styles from traditional to modern.

A Furniture Family

Showhome Furniture occupies space that once housed a department store. The real star of the space is high-end imported items in both traditional and contemporary styles, such as rich leather sofas, interesting wall art, tables and trunks made of worn, reclaimed wood, colourful throw pillows as well as vintage wrought iron screens or headboards. The Salas have really made the business a family affair, with Shaina’s father doing repairs, her mother doing interior design work and nieces doing social media promotions for prizes and initiatives such as the shop’s Saturday babysitting service.

Sala says her family values the community in which they work as well as the communities from which they import stock — and are philanthropic in both. Showhome Furniture sponsors an orphanage in Guatemala, and Sala plans to put in volunteer time with her family at a school for underprivileged children run by a supplier — a factory owner in India. Local artisans also make up part of the Showhome “family.” “We have a local girl in Alberta that makes barnwood signs, and another guy from Cochrane area that makes cool coffee tables,” Sala says. “We’re about quality. We don’t want to be like big box stores. We feel good about what we sell — I have no gross feeling inside because we will not sell junk.”

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