Lifestyle Cig Inc
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Par Collaborateur PJ

A Smoking Alternative

When Ali Aziz was a pack-a-day smoker and at his wits’ end trying to quit, he began looking for alternatives before his second daughter was born. “I must have wasted $1,000 just trying to figure out this new alternative. So when I finally did, I would get kits and sell them to friends and acquaintances outside of my house. My wife and I soon agreed that this business dynamic would not work, so we worked on getting a shop set up.”

“[Electronic cigarettes are] a smoking alternative,” says Ali, co-owner of LifestylE Cig. “You are still inhaling nicotine, but it is just nicotine, not the 399 other chemicals in each cigarette. I’m a third-generation smoker and what I came to understand is that I am passionate about smoking.”

There is a large amount of fear-mongering around nicotine. But it’s not the nicotine – it’s the approximately 400 chemicals in the cigarette, and once combusted, turning it into thousands of other chemicals used in the making of each cigarette all to deliver nicotine. Those chemicals are what’s killing us. - Ali Aziz, co-owner
Electronic cigarettes, kits, mods, flavoured e-liquid, Provape, Innokin, KangerTech, Smok, Eleaf, Aspire, Joyetech, Sigelei
LifestylE Cig is a family-run business that sells electronic cigarettes and liquid flavours.

Cutting Out the Chemicals

It's a passion that runs in his family. “I convinced my brother, my sister, and my brother-in-law to help out with the shop,” says Ali. “My brother, brother-in-law and I smoked and, along with my sister, we all had previous careers. I was in food manufacturing sales for 15 years, and now I work twice as hard.”

He also works with twice as much passion. In addition to their original Whyte Avenue location, Ali and siblings have opened a LifestylE Cig location on Calgary Trail. “This time, [the shop has] more of a café type of feel,” says Ali.

But that's not all that sets them apart. "Contrary to our competition in this market, we have chosen only a select few of electronic cigarettes to offer to our customers, as well as the highest quality in e-liquid flavours. This is based on countless hours of research, actual testing, customer feedback and repeat business," says Ali. "We firmly believe that these products meet and exceed our expectations for quality products that are regularly used – sometimes vigorously – on a daily basis. All of our recommended products are from reputable manufacturers who are recognized for the quality of their products.”

Electronic cigarettes, kits, mods, flavoured e-liquid, Provape, Innokin, KangerTech, Smok, Eleaf, Aspire, Joyetech, Sigelei
The business has two locations: one on Whyte Avenue and one on Calgary Trail, making it easily accessible for customers.

E-Cigarettes, Eggplants & Nicotine

Ali says that there is less nicotine in an e-cigarette than there is in one cigarette, but also that the same holds true for eggplants and potatoes: Nicotine is a naturally occurring substance within many edible vegetables, Ali explains. The juice also contains organic vegetable glycerin and propylene glycol, both commonly used in food products.

The Electronic Cigarette Trade Association of Canada sets guidelines for businesses and performs product testing in the same facilities that Health Canada uses. “Twice a year, the ECTA evaluates the e-liquids we sell to our customers,” says Ali. “There is a large amount of fear-mongering around nicotine. But it’s not the nicotine – it’s the approximately 400 chemicals in the cigarette and, once combusted, turning it into thousands of other chemicals used in the making of each cigarette all to deliver nicotine. Those chemicals are what’s killing us.”

Electronic cigarettes, kits, mods, flavoured e-liquid, Provape, Innokin, KangerTech, Smok, Eleaf, Aspire, Joyetech, Sigelei
The store only carries a few kinds of electronic cigarettes, as well as high-quality liquid flavours, to better cater to their customers.
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