Since 1991, Earth’s General Store has been selling environmentally friendly products to the community. The original shop was a small, modest location on Whyte Avenue, offering an assortment of products from candles to books to household cleaning supplies and toiletries. The shop has since grown – literally – into a much larger location offering organic food further down Whyte Avenue.
In 2014, owner Michael Kalmanovitch opened a second location, focusing even further on food in the downtown core. But, throughout it all, the store’s mandate has been the same. “I believe we should consume less, consume wisely, consume fairly, consume locally and love lots more,” says Michael. “Because, I think if we follow those five little things, we will lessen our impact on the environment, and also help those that are struggling in other countries through fair trade and organic products.”
