One hair-styling issue Amineh frequently encounters is that customers are craving change, but don’t know where to start. “We try to suggest modern styles that we think would look good on specific customers. This might be based on their personality or on their face and body type. If they are still hesitant, we often suggest a simple change of colour. It’s easy to change back if they don’t like it, but it can really add some flare to someone’s look and lets them experiment with different styles.”
Amineh’s experience in the industry has shown her how drastically changing a customer’s hair can change their entire appearance and style. “We try to offer advice without pressuring people into a haircut. I’ve worked in salons before that don’t listen to the customer’s needs and try to convince them of certain colours or styles. We avoid that here and really listen to what the customer wants.”
At Amineh’s Hair Salon, Amineh and her staff try to preserve the friendly personality that was once a staple of the hairdressing industry. This is something Amineh feels the industry has been lacking in recent years.
“One problem in the industry is that all of the personality has been taken out of it,” she explains. “It’s become about getting through customers as fast as possible just to make money. You have to really listen to the customers. Not just about how they want their hair styled, but about whatever they want to talk about. Just like the relationship between a bar patron and bartender, our customers really share with us. The social aspect of this industry is so important. You develop an interpersonal connection with the customer, and it becomes more like chatting with a friend. Here, all of us value that interaction.”
For Amineh, her love of the job hasn’t changed over the years. “If you choose a profession you love, it won’t be work. That’s what I’ve done, and it’s probably the biggest reward about owning my own business. My youngest son told me ‘Mom, after seeing you at work, I don’t think you’ll ever retire!”" >