The key to Pam's success, both before she bought the business in 1996 and since, is providing personal service to customers.
"At the end of the day, creating a great shopping experience is more effective than an ad," says Pam. "Unfortunately, in retail today, you can go into a store and the staff doesn't know anything about their merchandise."
Not so at Creative Colours Fashions. Staff knows the stock inside out and can advise on the best looks for customers. Working women have their eyes on fashionable yet professional clothing and again, this is where Pam and her staff come in. "Someone may tell us they're going to a wedding and ask for tips on what to wear, for example. We have the experience to make the right choice for the customer."
Combining community and fashion has always been important at Creative Colours Fashions. Each year, Pam holds a charity fashion show that not only showcases the latest fabulous fashions, but supports a needy cause.
Fashions change and Pam always has her eye on new trends. "Designers we have worked with for years include Joseph Ribkoff and Frank Lyman, who are both Canadian. We also stock Sympli and Not Your Daughter's Jeans,” says Pam.
As well as clients who are looking for a special outfit, Pam has worked with customers on creating seasonal wardrobes that satisfy both their budget and their style. Indeed, Pam says that one of her greatest satisfactions is putting together a wardrobe. "It's a great feeling knowing that a customer feels good about how she looks."
Pam believes it's important to keep in touch with customers and is aware that online communication seems to work best. By subscribing to the shop’s monthly email newsletters, customers receive a $25 gift certificate every month. The gift certificate may be redeemed with any purchase of $100 or more of regular priced merchandise; a sure reason to give Creative Colours a visit." >