When Jessica opened the store in 2001 her goal was to make it easy for customers to understand what they wanted even if they didn’t know much about flowers ― especially since most people don't buy bouquets on a regular basis or even know flowers by name.
“We wanted to help people get beautiful flowers to send out because when you are sending flowers you are not just sending flowers, you are sending your emotion with the flowers,” Jessica points out. “And it’s a difficult thing for people to do and we wanted to make it easy.”
With that philosophy behind her business, it's obvious that the personal connection Jessica shares with customers is her favourite part of running Periwinkle Flowers.
“I love the little interactions with people," says Jessica. "Someone comes in or someone calls and they’re not just ordering flowers, they slowly tell you the story behind why they’re buying the flowers, you get this little slice of their life story."
Jessica counts sweet peas, which are only available for a short time each year and don’t last very well as cut flowers, as her all-time favourite flower.
“I think that’s maybe part of what makes it so beautiful,” says Jessica, reflecting on sweet peas' temporary nature. “I used to grow them when I was a child in my garden. Each of us had a little section of garden for ourselves and I grew sweet peas and so the scent and the beauty just takes me back to being a kid again.”
Jessica, whose work has been featured in Wedding Bells, Canadian Living and The Globe and Mail, describes having a successful store as being able to be open everyday, having an employee, doing a good job and being happy with what she offers.
“I really think that my job as the owner of Periwinkle is to help people deliver happiness and that’s every order that we do,” Jessica smiles. “It’s not just the flowers, it’s that reception they get on the other end when the recipient gets them. We want that emotion.”" >