Speed Theory

Stepping into this triathlon and cycling specialist shop, you’ll be greeted with smiles from the knowledgeable team who are here to help you increase your enjoyment of and passion for your sport, be it triathlon, cycling, running, swimming or all of the above.

“We really do have a great team. The staff are all very approachable athletes who are happy to answer any questions with respect to the sports and give you proper answers on how to approach things from many different ways,” says Jeremy Wilson, managing partner of Speed Theory. “You get an honest answer every single time.”

In addition to one-on-one expert advice for everyone who comes into the shop, Speed Theory regularly hosts information nights and seminars on triathlon, road cycling and cyclocross.