O's Clothes

In the cozy space of O’s Clothes, Oliver Knutton’s store for men and women’s clothing, one feels like an archaeologist, excitedly excavating every nook, cranny and cubbyhole, all to unearth a new discovery never before seen in Hamilton. What Oliver describes as a “well-curated list of brands” selected from places ranging from Australia to Sweden, France and Hamilton, O’s Clothes was an idea in the making for 10 years.

Having worked in music, art and illustration, and curating exhibits, Oliver always had a discriminating eye for the unique. But it was his desire to be an entrepreneur that prompted him to combine his passion for branding and logos with his desire to fill a niche for reasonably priced, high-quality classic clothes that he himself would wear. “I realized that the brands I was looking for just weren’t available in the city,” Oliver explains.