The Goods

When Lisa Labute, co-owner of The Goods, was still working in advertising, her diet was not great. “I was on the Ad Diet!” Lisa laughs. Her daily food intake consisted of a latte for breakfast, a burrito for lunch, and usually a fancy client dinner in the evening. She prided herself in not being able to cook, and avoided vegetables like the plague. But, surprise surprise, she wasn’t feeling good. One day she found herself reading a book about raw food, which inspired her to try making a green smoothie at home. She braced herself for the first sip - convinced it would taste gruesome - but to her surprise, it was refreshing and delicious! And so began her journey.

Lisa quickly began to feel so good that she wanted to share her experience with everyone she knew. Colleagues were curious, and so she offered to make smoothies and salads for them for a week to see if they noticed a difference as well. It started with just four friends, but soon grew to more than 20 people requesting her salads and smoothies, five days a week. A business had begun!